Demographics and Research
AAA Members Account for 36% of the Hotel Market
AAA Approved properties that participate in multimedia TourBook advertising and Official Appointment logo licensing have a powerful connection to the largest independent leisure travel market—51 million AAA/CAA members.
| Enthusiastic Travelers |
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85% of members have taken at least one overnight trip in the past 24 months, 2 or more trips per year on average. |
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Members are 59% more likely to travel for leisure than non-members. |
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6.5 million new members join AAA each year, more than half for travel information. |
| Your Ideal Target |
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The average AAA member is 54 years old. |
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The average annual household income of a AAA member is $90,000. |
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Nearly half of members are college graduates. |
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On average, members stay longer and spend more per night than non-members. |
Exclusive Exposure…Effective Results
AAA/CAA's exclusive marketing programs leverage the resources members use most to make travel decisions—the TourBook and CampBook guides, the trusted AAA Approved logo, and the exclusive AAA Diamond ratings.
Informed Decision Makers |
| | | Members request nearly 50 thousand TourBooks every day. |
| | | 73% of members keep their TourBook guides for one or more years. |
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60% of members share their TourBook guides with family members and friends. |
| | | Members view some 24 million AAA.com TourBook listing pages annually. |
| | | 53% of TourBook users prefer to have the printed book in addition to online access via AAA.com. |
GET STARTED
Explore AAA's proven marketing programs, exclusively for AAA/CAA Approved properties. For personal assistance, contact your AAA/CAA Account Manager.
Not Yet AAA/CAA Approved? Learn the requirements and steps to get started today.
Get more member demographics (pdf) and research.
