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WELCOME TO BRAND CENTRAL
Welcome to the newest tool in AAA’s brand initiative — Brand Central.
Brand Central has been designed to serve as the central resource for all brand-related tools and information used by associates and vendors.
The strategic use of Brand Central enables the development of more personal and relevant communications. The desired results are to build stronger brand health through greater member loyalty.
The Brand Central site goes beyond the former PDF version of Brand Identity Guidelines and delivers much more, such as guidelines for developing a brand strategy, tools for brand positioning and communications, and an image library that includes all business lines with a new easy-to-use viewing tool, along with improved file downloading techniques.
The majority of the sections of Brand Central are viewable on screen or
through a PDF file with a table of contents for easy search and printing.
Your comments and suggestions are always welcomed!